A website redesign for a Canadian small business typically costs between $1,500 and $8,000, depending on whether you need a visual refresh or a full rebuild. Larger sites, online stores and heavy custom work climb to $8,000 to $20,000 or more. The number on your quote depends on page count, who writes the content, how much of the old site must be migrated and what you pay for after launch.
This guide breaks down the ranges by project type, explains what pushes a quote up or down, lists the extras people forget, and shows how we price our own work at Formory in the Greater Toronto Area.
TL;DR
- A template refresh (new theme, colours and logo on the same platform) runs about $1,500 to $3,500 CAD, while a small-business redesign of 5 to 10 pages commonly lands at $3,500 to $8,000.
- Professional redesigns of 10 to 30 pages with copywriting and analytics run $8,000 to $15,000, and e-commerce rebuilds $8,000 to $20,000, according to the same Canadian pricing table.
- Copywriting and photography are the two items most often left out of a first quote. Ask whether text is included.
- Budget for hosting, edits and optional SEO after launch, not just the build.
- At Formory, you pay for the build only after the site is finished and you approve it. Our published build prices start at $590.
Table of Contents
- What a website redesign costs in Canada
- What drives the price of a redesign
- Costs people forget to budget
- Ongoing costs after launch
- How to compare redesign quotes
- Do you need a redesign or a refresh?
- How we price at Formory
- Our perspective on redesign pricing
- Redesign your website with Formory
- FAQ
- Sources
What a website redesign costs in Canada
Published Canadian pricing tables group redesigns into a few tiers. The figures below come from a 2026 Canadian price table, so treat them as market ranges rather than fixed rates. Every quote is different.
| Project type | Typical price (CAD) | Typical timeline |
|---|---|---|
| Template refresh (new theme, colours, logo, same platform and URLs) | $1,500 to $3,500 | 1 to 2 weeks |
| Small-business redesign (5 to 10 pages, custom design, SEO migration, mobile-first) | $3,500 to $8,000 | 6 to 10 weeks |
| Professional redesign (10 to 30 pages, copywriting, conversion work, analytics) | $8,000 to $15,000 | 8 to 14 weeks |
| E-commerce redesign (store rebuild, product migration, payments, SEO) | $8,000 to $20,000 | 10 to 18 weeks |
Source for every row: WebDesignGuide's 2026 Canadian redesign pricing.
Two things stand out. First, a redesign often costs about the same as building a new site, because the work that costs money (structure, content, build, testing) is the same. Second, the gap between the low and high end of each tier is wide. That gap is mostly explained by the factors in the next section.
What drives the price of a redesign
When two quotes for the "same" website differ by thousands of dollars, one or more of these is usually the reason.
Number of pages
Pages are the most direct cost driver. Each page needs layout, content, images, testing on phones and a place in the navigation. A one-page landing site and a 15-page service site are different projects. At Formory, an extra page costs $120, which gives you a clear unit for comparing quotes.
Custom design versus a template
A template reskin keeps your structure and swaps the look. A custom design starts from your customers, your services and your competition. Custom takes longer and costs more, and it gives you a site that does not look like every other business using the same theme.
Who writes the content
Content is where many budgets break. Rewriting your homepage, service pages and about page from scratch can add $1,500 to $5,000 when it is billed separately. If your old text is thin or outdated, a new design on top of it will not fix the results.
SEO migration
If your current site already gets calls from Google, a redesign can put that at risk when URLs change, pages disappear or headings are rewritten without a plan. Protecting what already ranks (redirects, page titles, keeping useful content) takes time, and a quote that includes it is worth more than one that does not.
Features and integrations
Online booking, quote forms, payment processing, member areas and a second language each add build and testing time. Our online booking and forms add-on is $290, and a second language is $390.
Who builds it
Freelancers in Canada tend to charge 20% to 40% less than agencies, while offshore rates run 50% to 70% lower but add project management and communication risk. The right choice depends on how much coordination you want to do yourself.
Costs people forget to budget
A design fee is rarely the whole bill. Before you sign, ask whether each of these is included.
- Copywriting. Often $1,500 to $5,000 extra for a small site when the agency does not include it.
- Photography. A one-day commercial shoot in Toronto or Vancouver runs about $1,200 to $2,500. Real photos of your team and work usually outperform stock images.
- Content migration. Moving old blog posts, products or service descriptions can be billed per page.
- Domain. Confirm the domain is registered in your name, not the agency's.
- Hosting. Some builds include a first year, others charge monthly from day one.
- Revisions. Find out how many rounds of changes are included and what an extra round costs.
- Legal and compliance text. Regulated businesses often need specific wording on their pages. See our guide on showing prices on your website in Canada if your pages list prices.
Ongoing costs after launch
A website is not a one-time purchase. After the redesign goes live, plan for these recurring items:
- Hosting and maintenance. Fast, secure hosting plus small content changes. Our hosting and edits plan is $49 per month.
- Domain renewal. A yearly fee paid to the registrar. We manage domains for clients, and ownership stays with you.
- Local SEO. Ongoing work on your Google Business Profile, citations and service pages. Our Local SEO plan is $350 per month. For context on what this category costs in the region, read what local SEO costs in Toronto.
- Advertising. If you want leads faster than organic search delivers them, our Google and Meta ad management is $399 per month, with ad spend paid to the platforms separately.
All of these are optional with us. You can take the finished site and run it however you like.
How to compare redesign quotes
Quotes are only comparable when they cover the same things. Put each one against this list.
- Scope in pages. How many pages, and what does each additional page cost?
- Content. Who writes the text, and is it in the price?
- SEO. Is migration of existing rankings included? Is the site set up for Google?
- Mobile. Is the site built to work on phones from the start? Our glossary entry on responsive design explains why this matters for a local business.
- Ownership. Who owns the domain and the finished site?
- Payment terms. How much is due before you see anything? Are there long-term contracts or exit fees?
- Timeline. A refresh takes weeks, a full rebuild takes months. A quote with no schedule is a risk.
A good way to check your current position first: our competitor website teardown shows what the sites of other local businesses reveal about what to fix, and the GTA small business website report shows where local sites commonly fall short.
Do you need a redesign or a refresh?
Not every outdated site needs a full rebuild. Use these signals.
A refresh may be enough when:
- The structure and content still describe your business accurately.
- The site works well on phones.
- You only want a more current look.
A full redesign is the better investment when:
- The site does not work properly on phones.
- Visitors cannot find your services, prices or contact details quickly.
- You have added services, locations or products that the structure was never designed for.
- The text is thin, outdated or written in a way that does not match how customers search.
- Your site is slow or hard to update.
If you are unsure, a short review of your existing site will tell you which side you are on.
How we price at Formory
We built our pricing around a simple idea: you should know the price before we begin, and you should not pay until you have seen and approved the finished website.
| Build | Price |
|---|---|
| Landing page | $590 one-off |
| Business website | $990 one-off |
| Growth website | $1,900 one-off |
| Custom build | from $3,500 one-off |
| Online store | from $3,500 one-off |
These are the published prices on our pricing page. Redesigns do not have a single published price, because the right scope depends on what your current site holds. You can see how we handle them on our services page. All text is written for you, and each site is set up for SEO and Google.
If your redesign is for a larger or more complex site, our Website Design Prices in Toronto guide and the wider Canada website cost guide lay out what each level of site includes.
Our perspective on redesign pricing
Most redesign pain comes from the payment structure, not the design. Business owners hand over a deposit, wait months, and then discover the result does not match what they pictured. By then they have already paid, so they have little leverage.
We think the risk belongs with the builder. That is why we build the site first and ask for payment only after you have approved it. It keeps us focused on the thing you care about: a site that works for your business.
We also think a quote should be readable. Our prices are published, the text on your pages is written by us as part of the work, and the domain stays in your name. There are no long-term contracts or exit fees, so if you want to take the site elsewhere later, you can.
For most small local businesses in the GTA, the right redesign is a focused site with clear service pages, strong local search setup and fast loading, not an expensive project that takes half a year.
Formory
Redesign your website with Formory
If you serve customers in Toronto, Mississauga, Brampton, Markham, Oakville or anywhere else in the GTA, we can build your new website and you pay only once you have approved it. Start with the pricing page to see what each level includes.
Want ads running alongside the new site? We also manage Google and Meta ads for local service businesses.
FAQ
How much does it cost to redesign a small business website in Canada?
Most small-business redesigns land between about $3,500 and $8,000, with simple template refreshes starting around $1,500, according to Canadian pricing data for 2026. Scope, content and features decide where in that range you fall. Our own published website builds start at $590, paid after approval.
Is a redesign cheaper than building a new website?
Not necessarily. If the design, structure, content and technology all need updating, the work is similar to a new build. A refresh that keeps your platform, URLs and structure costs less because there is less to change.
How long does a website redesign take?
A template refresh can take one to two weeks. A small-business redesign typically takes 6 to 10 weeks, and larger or e-commerce projects take longer. Delays most often come from content and approvals, so having your text and photos ready speeds things up.
Will a redesign hurt my Google rankings?
It can if URLs change without redirects or useful pages disappear. A redesign done with SEO in mind keeps what already works and improves the rest. Ask any provider how they handle existing pages and page titles before you agree to a scope.
What should I budget for after the redesign?
Plan for hosting, domain renewal and small edits at a minimum. At Formory, hosting and edits are $49 per month, and local SEO ($350 per month) and ad management ($399 per month) are optional.